The Big Shift Campaign

Brief

The Big Shift’s primary objective was to stop HSBC from using a loophole that enabled them to fund fossil fuel production through banks in the Philipines. To do this we needed to get enough engagement through a digital campaign.

Creative

HSBC had just rebranded and launched a UK-wide marketing campaign. So I took the concept they had used and worked our messaging into the creative.

Impact

This proved incredibly successful and after a meeting with the HSBC CEO, they stopped using the loophole.