Christian Aid Week 2021

Brief

I was tasked with producing an integrated campaign, covering both digital and out-of-home. The content and stories had to work across the organisation, from Media and PR to Campaigns. The priorities were fundraising as this was the charity’s largest source of unrestricted funding. A secondary objective was to increase brand awareness through media pick-up and paid social.

Trip

On the content-gathering trip, I directed a videographer and photographer to document all the assets needed to produce the content required for the organisation. I worked closely with the storytellers to ensure we accurately shared their stories.

Impact

We surpassed the KPI’s for the campaign and the story and content resulted in winning an “Inside Out” award for the organisation.